Thursday, June 11, 2009

Responsible Business Alliance (RBA)


Green Globe International Partners with Responsible Business Alliance for Central American, Caribbean Markets

Thursday, 11/06/2009

Green Globe International, Inc. has entered into an agreement with Responsible Business Alliance (RBA) for specified markets in Central America and the Caribbean. Under terms of the agreement, Responsible Business Alliance (RBA) will act as a preferred representative of the Green Globe brand and its associated certification and indexing systems in markets which include Costa Rica, Nicaragua, Honduras, El Salvador, Guatemala, Puerto Rico, and Dominican Republic.

RBA has extensive relationships and contacts with tourism businesses and destinations in the targeted markets and will utilize its partnership with Green Globe to encourage businesses to adopt environmentally-sustainable criteria, including participation in the Green Globe Certification program and the Green Globe Index.

The Green Globe brand and program, which traces its roots back to the United Nations Rio de Janeiro Earth Summit in 1992, where 182 heads of state endorsed the Agenda 21 principles of sustainable development, has primarily been used in the travel and tourism industry but is now being expanded to include a growing number of environmentally-responsible businesses in a variety of market sectors.

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